Ithmaar Bank Partners with Zain Bahrain’s OneCX to Enhance Customer Experience Through an AI-Powered Contact Centre Solution

MANAMA, BAHRAIN – 15 October 2026 – Ithmaar Bank, a Bahrain-based Islamic retail bank, has signed an agreement with Zain Bahrain, through its dedicated customer experience portfolio OneCX, to introduce an integrated contact centre solution combining artificial intelligence (AI), omnichannel technologies, and dedicated customer service support to enhance customer engagement and service delivery.

The agreement was signed by Ithmaar Bank Chief Executive Officer, Maysan Faisal Almaskati and Zain Bahrain Chief Communications and Investor Relations Officer, Shaikh Abdulla bin Khalid Al Khalifa on the sidelines of FinTech Forward 2026. The partnership reflects Ithmaar Bank’s continued commitment to enhancing the experience of its corporate clients through innovative technologies, connected communication channels, and efficient service delivery.

Under the agreement, OneCX will provide an integrated contact centre solution combining AI- powered capabilities, omnichannel communication technologies, and dedicated customer service support. The solution will enable Ithmaar Bank to manage customer interactions across multiple channels, supporting a more seamless, consistent and responsive service experience for its corporate clients.

The partnership represents a major step in Ithmaar Bank’s digital transformation journey and reinforces its commitment to enhancing its corporate clients’ service capabilities in line with changing expectations. By integrating advanced technology into dedicated customer support, the initiative will help enhance service quality and accessibility while increasing the efficiency of customer interactions.

“At Ithmaar Bank, we are pleased to partner with OneCX to leverage artificial intelligence (AI) and digital technologies to deliver an advanced, secure and seamless banking experience that meets the evolving needs of our corporate clients,” said Maysan Faisal Almaskati. “We have always been committed to adopting cutting-edge banking solutions that improve accessibility, strengthen security, and streamline business processes. This partnership supports our strategic objectives by enabling us to serve our corporate clients more effectively, provide convenient access to our services and address their banking and business needs efficiently,” he said.

“Through OneCX, we are committed to helping businesses transform the way they engage with their customers by combining advanced technology with personalized customer service,” said Shaikh Abdulla bin Khalid Al Khalifa. “Our partnership with Ithmaar Bank reflects this commitment, bringing together AI-powered solutions, integrated communication channels and dedicated support to deliver a more seamless, efficient and responsive experience for its corporate clients. We look forward to supporting Ithmaar Bank’s digital transformation journey and enhancing its customer service capabilities,” he said.